Ford and Domino’s Team Up for Automated Pizza DeliveryLast Updated August 4, 2019 | Alison Smith
Pizza delivery drivers may soon be a thing of the past, with Ford and Domino’s new collaboration to combine self-driving vehicles and pizza delivery. In Ann Arbor, Michigan, where the Domino’s headquarters is located, select customers will have the chance to experience automated pizza delivery. Preliminary testing was completed at Mcity, University of Michigan’s own simulated urban environment, but now it’s time to test in a real-world environment, which the city of Ann Arbor fully supports. Who wouldn’t want pizza to magically arrive at your door?
The driverless pizza delivery testing will be carried out through a Ford Fusion Hybrid Autonomous Research Vehicle, which will be driven manually by a Ford safety engineer and have researchers in tow to observe the interaction between the customer and the “driverless” car. Participating customers will be able to receive text messages when the automated vehicle is close to their location, as well as track their pizza using an updated version of the Domino’s Tracker® and GPS technology.
By completing research and testing with companies such as Domino’s, Ford is gaining valuable insight about the consumer experience in relation to driverless vehicles in preparation for the potential launch of production for self-driving vehicles in 2021. “As a company focused on the customer experience, Domino’s shares our vision for a future enabled by smart vehicles in a smart environment that enhance people’s lives,” Sherif Marakby, Ford vice president, Autonomous and Electric Vehicles, said, emphasizing the importance of customer satisfaction.
While automated pizza delivery may not be available everywhere just yet, there is hope for the future. This collaboration between Ford and Domino’s is one step toward building the connection between self-driving vehicles and food delivery.
Ford and Domino’s Press Photos
Image Credit: Ford.com
Have you ever been sitting on your couch wishing that hot, fresh pizza could magically appear at your doorstep? For certain customers in Ann Arbor, Michigan, that wish can become a reality with Ford’s new collaboration with Domino’s. Ford and Domino’s have teamed up to test automated pizza delivery using a Ford Fusion Hybrid Autonomous Research Vehicle.
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