What Is the Tussy Mustang?Last Updated February 5, 2020
Who wouldn’t be excited about the chance to win a sparkling new Mustang? In the 1960s, Ford gave people all across the USA the opportunity to do just that by entering one of many national sweepstakes. One of the best known of these events, the Tussy Cosmetics Sweepstakes, occurred in 1966-67. Lucky participants could win a Mustang in a color that was sure to turn heads — and lips — as they drove down the street!
Mustangs in Three Different Shades of Pink
Tussy Cosmetics decided to join forces with the Ford Motor Company in an effort to promote its three new shades of pink lipstick, with the Mustang literally serving as the promotional “vehicle.” The three “revved-up fashion shades,” Racy Pink, Racy Pink Frosted and Defroster, all had an obvious automotive connection.
Individuals could participate in the sweepstakes by filling out an entry form that was available at the cosmetics counter of various department and drug stores across the U.S. where Tussy products were sold. An extensive print advertising campaign was created to promote the sweepstakes, and the ads included memorable slogans such as “Wear a Mustang to match your lipstick!” The winners were awarded a brand-new Tussy Mustang in a pink color that was an exact match of one of the three new Tussy shades.
Image Credit: Mustangs and Fords
Tussy Cosmetics teamed up with Ford to promote its three new shades of pink lipstick, Racy Pink, Racy Pink Frosted, Defroster, where the Mustang would serve as the promotional vehicle. You would enter the sweepstakes to win the Tussy Mustang with the tagline being "Wear a Mustang to match your lipstick!"
Mistakenly called "Playboy Pink", Playmate Pink was a special-order option available on first generation coupes and convertibles. These Mustangs are highly prized by collectors as very few real Playmate Pinks have survived through the years. Authenticating a Playmate Pink Mustang can be difficult since there is no official production data available.
Available on several Mustang between 1983 and 2010 was a five-speed manual transmission known as the T5. The T5 was an effort by Ford to give the Mustang better gas mileage and performance. The T5 was beginning to be phased out in 1995 and was replaced with the TR-3550.
Starting in 2007 Ford showed its support for the fight against breast cancer by releasing a special-edition Mustang. The Warriors in Pink Special-Edition Mustangs have varied over the years with distinctive interior upgrades and other performance upgrades.
The Ski Country Special Mustang was only available for the 1967 Mustang at ten dealers in the Denver area. This Mustang was upgraded for better winter driving which included snow tires, ski racks, and an equa-lock rear axle. The Ski Country Special came in five unique colors not available anywhere else.