Now that the 2023 Jeep Wrangler order guide is official, we can share all of the color options available this year. Wranglers have always been known for their variety of colors, and figuring out which color to order yours in is an important step of the process.
There are also two new colors this year, Reign and Earl, while a few favorites have been given the axe.
New Colors | Returning Colors | Retiring Colors
2023 Jeep Wrangler Colors
Reign is a light purple shade that unfortunately is going to be a limited edition, so get on the waitlist now if you’re interested! The color name is most likely a reference to “Purple Rain” an album and film produced by Prince in the early 1980s. It could also be a reference to purple historically being the color for royalty (though that seems a little out of Jeep’s lane).
Reign marks the first time that purple has been available on the JL Wrangler generation, but definitely not the first time purple’s been a Jeep color. Jeep has always had a reputation for offering bright, interesting colors, and Reign is perfect for that.
You can order Reign through October 2022.
Earl is a gray with an aquamarine tint. As many Wrangler fans have pointed out “another gray” seems like an odd choice given the full roster of gray options already available. But Earl’s actually an example of Jeep listening to its fans.
When Earl first debuted on a Gladiator Farout concept, the response was overwhelmingly positive. With the right complements? That “aquamarine tint” can make this gray a standout.
It’s no surprise that Granite Crystal is returning (despite a not very inspired name). This dark gray metallic is a popular choice.
Though this gray looks a little ho-hum in most photographs, the metallic flake does look good in the sunlight. It also works as a great base for people who have some exciting modifications planned.
Hydro Blue’s pearlescent sheen has made this color a nearly instant hit. If you’re only going to have one shade of blue available for the Wrangler, this is the way to do it.
This is a sharp-looking color, and it really shines when given some points of contrast. Whether that’s matte black trail armor or a few red and white hood decals.
Want a gray Wrangler without the metallic flake of Granite Crystal? Then Sting-Gray is the perfect option for you. Also called “Ceramic Gray” in previous years, the flatter shade is perfect for a variety of Jeep styles.
If you’re really drawn to Jeep’s military history, then Sarge Green is the right shade for you. This military-styled green gives a rugged vibe to the Wrangler.
Though really great with a variety of combos, there’s something about this shade that just looks right with a tan soft top. Or a Willys package.
High Velocity was introduced for the Wrangler mid-year 2022. A highly-saturated yellow, with just a teeny hint of green, High Velocity is another color that can be summarized as divisive. While many feel like the retro-shade offers the right mix of fun and cheer, others are turned off by the green tint.
High Velocity was introduced at the same time as the High Tide package, a Jeep Trim made for “hanging out at the beach.” And beside the ocean with the top down? This yellow looks pretty great.
Firecracker Red is a very vibrant red, and it looks great on a Wrangler. Honestly, red is one of the most popular colors for all vehicles for a reason. It looks great, stands out in a crowd, and looks great with a variety of accessories.
Even though Silver Zynith is a “silver” and took the place of Billet Silver, it’s really more of a light gray. The lack of metallic flake coupled with the very light color makes it seem less like a silver.
This unusual color was only introduced recently and has been divisive. Some have pointed out that it really shines when paired with some colorful blue or bronze accents. The real issue with Silver Zynith was that it was first spied on the Grand Cherokees…where it does look more than a little “blah.” But on a decked-out Wrangler? Silver Zynith offers the right amount of contrast while keeping the focus on your carefully selected modifications.
Bright White is the only color you don’t have to pay for on a Jeep Wrangler. Unless we’re counting the cost of all the exterior detailing you’ll be doing.
But Bright White does work for a lot of Wrangler owners. Especially if they’re already planning on doing a wrap or other extensive body modifications.
Black is, and will most likely always be, the most popular color for Jeep Wranglers. Even though it shows dents and dings, a lot of people like the look of their battle scars.
We were told we’d only have a limited time with Tuscadero. But it’s still hard to say goodbye. And it ended up being for Jeep, too! Despite trying to close the order banks at the tail end of 2021, the Tuscadero madness couldn’t be stopped and Jeep kept accepting orders through the beginning of 2022.
The result was nearly 30,000 orders for this bold pink hue. Unfortunately, finding one used doesn’t seem likely for the foreseeable future, and who knows when Jeep will make a pink Wrangler again.
For a while, if you wanted a pink or purple Wrangler your best option was “Snazzberry.” This raspberry shade tried to be everything to everyone and ended up being pretty great most of the time. But with a true pink available and a purple on the horizon, Snazzberry was finally retired.
Are You Ready to Be Part of the Jeep Community?
Ordering your Jeep Wrangler is only the first step in becoming a true member of the Jeeping community. Once you’ve figured out the perfect color and trim for your Wrangler order, it’s time to start working on your Jeep wave and figuring out where you want to go off-roading first.
Source: Jeep Wrangler Order Guides, JL Wrangler Forums | Image Credit: Jeep
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