What Is the Mustang Rainbow of Colors Promotion?Last Updated August 4, 2019
Auto manufacturers and dealers have come up with all types of creative promotions to entice car buyers over the years. One of the more imaginative schemes occurred in the late 1960s and was known as the Mustang Rainbow of Colors promotion. From mid-1968 until well into 1969, Mustang buyers in the western United States had the option to purchase a vehicle in one of 13 bold colors that were quite a departure from the “ordinary” colors such as red, black, blue or white.
Many “Wild” Colors Were Available
Many Ford dealers in cities such as Los Angeles, Salt City, San Jose and even Honolulu heavily promoted a special Mustang Rainbow sale where several uniquely colored Mustangs were on display. The dealers typically ordered these Mustangs in groups of ten, and buyers could special-order a Mustang in their preferred color.
The promotion certainly lived up to its name — the choice of available colors spanned the entire color spectrum. Options ranged from Hot Pink, Madagascar Orange and Dandelion Yellow to Beatnik Blue, Poppy Green and Flower Power Red. Ford assigned a special paint code to each color. These special-edition Mustangs were built in Ford’s San Jose, CA plant.
Many Rainbow of Colors Vehicles Still Exist Today
While it’s not clear how many of the Rainbow of Colors Mustangs were ultimately produced by Ford, some newspaper advertisements from the era stated that Ford manufactured 500 of these limited-edition vehicles for sale on the West Coast. Many of these vehicles are still in existence today and are owned by Mustang enthusiasts across the USA.
Image Credit: Mustangattitude.com
In the late 1960s, the Mustang Rainbow of Colors promotion allowed customers the choice of 13 bold colors such as Hot Pink, Poppy Green, Flower Power Red, and Dandelion Yellow. This promotion was available to customers in the western United States.
The K-Code engine was first available to Mustang buyers in 1964 and lasted until 1967. Less than one percent of the 1.7 million Mustangs produced were actually equipped with a K-Code engine. The K-Code Mustang is a highly sought-after vehicle by classic car collectors.
With only 50 models produced, the Mustang E is one of the rare early Mustangs known for fuel-efficiency. Only available as a fastback, it featured a 250ci 6-cylinder engine and no air conditioning. In can be identified by its unique badging on the rear fenders.
Offering budget-conscious drivers a way to add more power and performance to the base 1968 Mustang was the 1968 Challenger Special package. This package was limited to dealerships in Mississippi and featured a set of Shelby intakes and 4118 Holley carburetor.
Available only from Ford dealers in MD, PA, and WV in 1967, the Mustang Blazer Limited Edition was an attempt by Ford to keep the momentum going in regional markets. The entirely cosmetic upgrade was targeted towards bringing more women to the Mustang brand.